Overview  

The Advertising and Media Division of The Professor Inc. extends the firm’s evidence-based consulting approach into professional media production. The division produces cinematic video and original music designed to support organizational communication, training, advocacy, and public-facing storytelling.

Our work integrates strategic narrative design, psychological insight, and high-quality creative execution to deliver media that is purposeful, credible, and aligned with institutional objectives. 

About The Professor Inc.   

Founded by Dr. Overall, The Professor Inc. is a federally incorporated Canadian consulting firm specializing in organizational strategy, mental health research, and systems-level transformation. The firm integrates scholarly research with applied management consulting to support organizations across a variety of sectors with a passionate focus on heart-centred, conscious businesses and awakened leaders.

The firm’s work focuses on helping institutions cultivate strategic clarity, enhance leadership performance, and support sustainable organizational well-being through evidence-based planning and implementation.

Advertising & Media Capabilities   

Our creative work combines filmmaking, visual artistry, editing, and musical expression, enabling a full-service production model from concept to final delivery.

Video Production   

We produce animated and non-animated video content, including:

1. Short-form social and advocacy videos

2. Training and internal communications

3. Client-facing and institutional storytelling

4. Commercial and brand narrative content

Original Music Production  

We compose and produce original music for:

1. Video soundtracks and scores

2. Commercials and branded content

3. Campaign and thematic music

4. Stand-alone musical storytelling projects

Selected creative work: 

Columbia University Mental Health Initiative

The division produced original narrative media in support of Columbia University’s Mental Health Initiative